I'am John Smith and i want to utter something about the subject mentioned in the title..:)
When your friend asks you: "How's business?" What do you answer? Usually the standard replies to this are: "Doing great!" or "It's ok, but could be better," or a bunch of other standard replies. That's all well and good for the casual remark, but as a business owner it is ESSENTIAL to know EXACTLY how your business is doing, where it's heading, and how to take control over its future. Many businesses choose to "wing it" or keep doing what they feel is right, no matter what the results may be. Albert Einstein stated that the definition of insanity is the act of doing the same thing again and again, and expecting a different result.
In order for your business to stay alive and thrive, it is essential for that you know what your present condition is, and how to either improve upon it or strengthen it. To do this, you need a plan, and a formula that works every time. It must be simple to implement, and easy to understand and recognize. In other words, you need to CHART YOUR BUSINESS CONDITIONS.
Charting means to place on a graph in a measurable way, what your business considers to be its essential parts that make up a successful and healthy business. To keep it simple and universal, those basic parts are:
Revenue/Income
Number of Customers
Number of Sales
Number of Customers
Number of Sales
This needs to be charted on a graph, on a MONTHLY basis. Set your graph so that the vertical line lists the item being charted (ie: Revenue) and the bottom horizontal line is for each day of the month starting from 1 to 31. After the end of each day, place a dot on the graph that shows the amount of revenue taken in for that day. Then as you add stats, each day, simply connect the dots to form the graph.
Now that we have the mechanics taken care of, it's time to read and understand what your graph is telling you, and how to effectively act upon that information you have.
THE FORMULA
NON EXISTENCE:
Any business when it first starts up or opens a new store or new branch or begins to track itself, is in a state of NON EXISTENCE. This means that no one knows you or about you. The formula to move out of non existence is to PROMOTE, PROMOTE, PROMOTE. Get your name and services out there, and have people know you exist. Start driving business and traffic into your business. Write down your goals and implement them.
Any business when it first starts up or opens a new store or new branch or begins to track itself, is in a state of NON EXISTENCE. This means that no one knows you or about you. The formula to move out of non existence is to PROMOTE, PROMOTE, PROMOTE. Get your name and services out there, and have people know you exist. Start driving business and traffic into your business. Write down your goals and implement them.
On the graph, non existence is depicted simply as that: NO STATS. So start putting up stats and get out of non existence fast!
DANGER:
On the graph, the condition of Danger is depicted by a steep drop in the stats. This means something is terribly wrong. This could mean that someone is not doing their job or has abandoned their job. This could mean there is a big black hole somewhere in your business that is devouring your stat and causing it to crash. The solution is to step in and TAKE OVER whatever is causing the DANGER condition and handle it PERSONALLY. If the cause is a staff member, then either retrain them or replace them. However, until the DANGER condition is removed, you need to be the one who is actively correcting it.
On the graph, the condition of Danger is depicted by a steep drop in the stats. This means something is terribly wrong. This could mean that someone is not doing their job or has abandoned their job. This could mean there is a big black hole somewhere in your business that is devouring your stat and causing it to crash. The solution is to step in and TAKE OVER whatever is causing the DANGER condition and handle it PERSONALLY. If the cause is a staff member, then either retrain them or replace them. However, until the DANGER condition is removed, you need to be the one who is actively correcting it.
EMERGENCY
Emergency is shown by a slight dip in the stats. It is not a plummeting collapse that signifies Danger, but it's still a drop in the stat, which is a warning that something is out. Fixing an emergency is quick and easy. Whatever is being done that is causing the stat to drop needs to be changed. The cure is simple. Someone or something went slightly off target or goal, and is moving in a slightly different direction than the way it should be. Find the detour and put it back on track.
Emergency is shown by a slight dip in the stats. It is not a plummeting collapse that signifies Danger, but it's still a drop in the stat, which is a warning that something is out. Fixing an emergency is quick and easy. Whatever is being done that is causing the stat to drop needs to be changed. The cure is simple. Someone or something went slightly off target or goal, and is moving in a slightly different direction than the way it should be. Find the detour and put it back on track.
NORMAL
The stat is very slightly up. Things are moving smooth and well, and everyone is feeling comfortable. This is the first step to really launching your business into the next level. When the stat shows Normal, continue doing what you are doing, and strengthen the actions so that you build up your momentum. A successful action will always be a successful action, so get it firmly put into place and into your operating policy.
The stat is very slightly up. Things are moving smooth and well, and everyone is feeling comfortable. This is the first step to really launching your business into the next level. When the stat shows Normal, continue doing what you are doing, and strengthen the actions so that you build up your momentum. A successful action will always be a successful action, so get it firmly put into place and into your operating policy.
AFFLUENCE
The stat has taken a big swing upwards (at least 30 degrees or more) In Affluence there are two essential rules to follow. The first rule is to PAY OFF ALL YOUR DEBTS. Get clean with nothing holding you back. Secondly drive home and hard all the successful actions that you are doing that brought you to Affluence. Make sure your entire staff is aware of this excellent condition and that they also continue to put into action all the things that created this condition.
The stat has taken a big swing upwards (at least 30 degrees or more) In Affluence there are two essential rules to follow. The first rule is to PAY OFF ALL YOUR DEBTS. Get clean with nothing holding you back. Secondly drive home and hard all the successful actions that you are doing that brought you to Affluence. Make sure your entire staff is aware of this excellent condition and that they also continue to put into action all the things that created this condition.
POWER
You've arrived! Your stats are flying high and are at least at a 70 degree angle. Power is when you have stayed in Affluence on a consistent basis and it almost (mind you I said "almost") feels like your business is running on its own. It isn't, but it can feel that way, because of the Power momentum. Staying in Power means to WRITE UP YOUR SUCCESSFUL POLICIES so that you always know what it is that put you into Power. If that stat begins to drop, you have actual references to go to, to fix it.
Once you start graphing your business on a day to day basis, be sure to then graph it on a monthly basis so that you can see how your year is progressing. By graphing you get a real and a very vivid picture of EXACTLY where your business is, and how to measure your production.
Make sure you do not hide these graphs. Make them very visible to your entire staff. This way everyone feels they are a part of the team and a part of growth of the business.
By knowing exactly how your business stands and how it is doing, you can then take proactive measures to continuously improve and grow your business to the next level.
See you at the top!
Take Care...!!!
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