When talking with my subscribers, I find what they are struggling with, and some of the things that come up a lot are confidence that your market will respect you, distractions that distract you from achieving your goals, and how to generate traffic.
Do you find any of these things are holding you back from achieving your goals online? If so, I think you will like this article.
Let's get started with confidence: Re: confidence. Do you have expertise? If so, they will believe you. If not, they won't. It is just human nature. When you talk with someone for 5 minutes about something, you can usually tell if they know what they are talking about or not, right? And so can your subscribers. (That is a real-life response to a client).
Here's the thing: If you don't know your subject matter, why should your subscribers trust you? Really. They don't have any reason to. And if you are trying to pretend you are an expert, then shame on you. Of course no one is buying from you. The very first thing you need to do is to genuinely become an expert.
One of the objections I get to this idea from time to time is that it takes too long to become an expert. Then maybe you shouldn't be trying to build an online business. You see, business is only something that people who have something worthy to sell, can really achieve at. Imagine going to a roadside market where they sell vegetables. Do you buy the old, rotten ones, or do you buy the fresh ones? You buy the fresh vegetables. You only buy the best. You cannot expect others to be willing to buy from you if your knowledge isn't fresh. They won't. And rightfully so.
Distractions: If your goal is important, find a way to ignore them:-) This is a big one. The question I ask is this: are your distractions more important than your goals? If so, let your distractions master you. If not - then just ignore them. What you spend your time on is usually what you really think is important. So if answering every phone call is more important than retiring well, then answer all your phone calls and retire poor. Or, build a real business, and retire well. It is your choice.
Traffic method - Do you want to spend time to get traffic (need 20 hours a week) or money (need $500 a month or so)??? If you want to spend time getting traffic, I recommend content marketing (it's how I built my business). If you have at least $500 a month to invest in traffic, I recommend learning to buy other people's traffic. Either email traffic or media traffic.
By the way, do you want to learn more about content marketing? If so, download my proprietary training here: content - article marketing.
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