When you start to think about having a content strategy for your brand and website, you have just taken a big step into a hell of a lot more work and the big unknown! If you manage your expectations and take a little dose of reality, you can create an effective content creation plan that will match your abilities with the current staff and talent you have around your business. Of course this also means setting aside or creating a new budget for storytelling. Sounds funny huh? Well a story budget or creative content budget is essential in today's markets. Gone are the days of static websites and simple text blogs. The name of the game is engagement, and from engagement with your customers you will create better products and services. Lets take a look at a few ways to engage your customers and create content for your website.
External Messaging:
For external communications you will want to focus on educating your community or ecosystem of customers. This doesn't mean pushing a product on a consumer that will turn them away from your company, but a friendly format that educates them and engages them about your services. This comes in many forms that I will detail below.
For external communications you will want to focus on educating your community or ecosystem of customers. This doesn't mean pushing a product on a consumer that will turn them away from your company, but a friendly format that educates them and engages them about your services. This comes in many forms that I will detail below.
Post to your social outlets everyday (every 2hrs is best)
- This gives you an opportunity to engage with your clients
- Meet new clients who are interested in what you do or provide
- Manage your reputation
- Respond to negative feedback to adjust your relationship (Its important to be proactive not reactive here)
- Show the world you're not just a corporation, but a living breathing business that has good people working for it.
- Post pictures of your teams, events, how-to's.
- Create product videos (show your potential customers how easy it is to use your products, benefits, testimonials, how-to's)
- This gives you an opportunity to engage with your clients
- Meet new clients who are interested in what you do or provide
- Manage your reputation
- Respond to negative feedback to adjust your relationship (Its important to be proactive not reactive here)
- Show the world you're not just a corporation, but a living breathing business that has good people working for it.
- Post pictures of your teams, events, how-to's.
- Create product videos (show your potential customers how easy it is to use your products, benefits, testimonials, how-to's)
Posting and creating content for your customers will also help your SEO tactics greatly. Remember, "content is king!"
Internal Messaging:
For internal communications there are several ways to produce fresh new content for your workers. Remember these videos should focus on being fun and informational for your company.
For internal communications there are several ways to produce fresh new content for your workers. Remember these videos should focus on being fun and informational for your company.
- Quarterly Update (Presented by an Executive)
- Monthly Support Updates (Presented by COO)
- Employee Spotlight (focus on a unique employee monthly or quarterly)
- Year in Review Video (focus on company goals that were met, revenue etc.
- Monthly Support Updates (Presented by COO)
- Employee Spotlight (focus on a unique employee monthly or quarterly)
- Year in Review Video (focus on company goals that were met, revenue etc.
Like external communication, internal communication is presented to your company to build community, leadership and innovation. All of those are essential for a start-up, medium size business or corporate environment. Not to mention creating videos will bring team members together that regularly don't interact with each other. Being a part of content creation will allow workers to step away from their day to day operational jobs and into a more interactive global view of the companies goals and objectives.
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