Google Authorship - Why You Need It

If You Haven't Heard About Google Authorship, it's Definitely Worth Checking Out.

Google Authorship is a terrific feature that will give you an edge when people are doing a Google search. Once you have Google Authorship set up, your photo will appear beside your information in the search results. If you are trying to improve S.E.O., any time you can add an image it is instantly more attractive and inspires people to click on your website first.

It really is a great tool to implement to generate more traffic. Lots of people click on a YouTube result in Google because the video image catches their eye. You can also catch their eye by making your search results instantly more attractive by adding your photo.

When your click through rates go up from search results, you drive more traffic to your articles. If you've done your On-Page S.E.O., setting up your Google Authorship is the obvious next step.

How to Add This Professional Touch to Your Article Marketing:

Link your content to your Google+ Profile using a verified email address. Your email address must match your website, so make sure you are using an email address with the same domain as the domain of your blog.

1) Create a Google+ Profile, and upload a high quality photo of yourself.

2) Have a byline of each page of your content for your articles.

3) Verify your email at https://plus.google.com/authorship

4) Link your content by filling out "Contributor to" section of your Google+ Profile. You need to add a link to your blog in this section.

5) Use the Rich Snippet Testing Tool to make sure you're verified and see how your search results appear in the search engine at http://www.google.com/webmasters/tools/richsnippets

You also have the option to set up Google Authorship by linking your content to your Google+ Profile. All the instructions are clearly listed on their site.

It can take 1-2 weeks for the search engine results pages to start showing your photo, so you may need to be patient. If the Rich Snippet Testing Tool verified your account and showed your photo, it will happen.

If you are wanting more traffic, linking your website to your Google+ Profile for Google Authorship will help. A lot of people have not set up Google Authorship yet. You will definitely increase your click through rates in search results if you take advantage of this wonderful tool.